ROLE: Graphic Designer
CLIENT: KPMG Lower Gulf
KPMG Lower Gulf launched i-refer as a sub-brand within its internal communications framework, created to encourage employees to recommend talented candidates for open roles.
As a sub-brand, the outcome needed to reflect KPMG’s existing brand guidelines while introducing a fresh, distinctive visual language that could be applied seamlessly across email signatures, newsletters, presentations, and internal communications. The visual identity took inspiration from the tangram, symbolising how individual contributions come together to complete a bigger picture. A deliberate gap formed the letter “I,” representing the role of the employee as the missing piece in shaping high-performing teams.
The result was a flexible, cohesive system that combined strategic clarity with visual warmth, reinforcing KPMG’s culture of collaboration and recognition.